0. Introduction: The World's Librarians
Good luck. I've been trying to do that for some years. - Google CEO Eric Schmidt after being told the title of this book
0.1 Google is Ethical
0.2 Google Uses New Business Tactics
0.3 Google Stands Out
0.4 Google Has Unique Strengths
0.5 Google Sometimes Looks Evil
1. Arbiters of Cyberspace
Human salvation lies in the hands of the creatively maladjusted. -Martin Luther King, Jr.
1.1 Leftist
1.2 The Tinkerer
1.3 The Refusenik
1.4 The Math Prodigy
1.5 The Shire
2. Accidental Entrepreneurs
Eight percent of success is showing up. -Woody Allen
2.1 Finding Hidden Meaning
2.2 There Will Never be Another Yahoo
2.3 Who wants a Search Engine?
2.4 Finding Funding
3. Controlled Chaos
Innovators and men of genius have almost always been regarded as fools at the beginning (and very often at the end) of their careers. -Fyodor Dostoyevsky
The place where optimism most flourishes is the lunatic asylum. -Havelock Ellis
3.1 The Standford Brain Pool
3.2 Strange Management
3.3 No Experience Necessary
3.4 Two-class Culture
3.5 Shrinking Benefits
4. Larry and Sergey's Corporate Vision
He ne'er is crown'd. With immortality, who fears to follow. Where airy voices lead. -John Keats
4.1 Just another Stanford Thing
4.2 Simplicity in a Complex World
4.3 Focus on the User (Duh)
4.4 Controlling Chaos
4.5 Difficult Partners
5. Advertising for the Masses
6. A Heartbreaking IPO of Staggering Genius
7. The China Syndrome: Google as Big Brother
8. What About Privacy?
9. The Ruthless Librarians
10. The Google Cloud
11. Google, the Telephone Company?
12. Thinking Beyond Search: The World's Problems, Real and Fanciful
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